The pyramid would exponentially grow with each share, with the message being that one lone guest experience has a far-reaching impact. This was an example where one person would tell seven other individuals about their bad experience, who would then each go on to tell seven more people about what they heard, and so forth. There was a word-of-mouth pyramid once used to depict the “Rule of Seven” in one of my hotel trainings. And they’re more likely to share a negative or sub-par experience than talking about one that simply met their basic needs. Studies conducted via Facebook and Twitter go on to further prove that the average human connection is even less than six degrees of separation.Īs it’s counseled in hotel guest service trainings: people talk. LinkedIn, at its core, bases its platform on using 1 st, 2 nd or 3 rd degree connection points.
The application of the six degrees of separation theory can also be found in today’s social media platforms in the form of “ Connections” or “ People You May Know” suggestions. I would like to receive marketing email communications from IDeaS.Ĭan we just stop for a minute? Isn’t that connection crazy? Loews Hotels & Resorts leverage automated revenue management systems to address their strategic growth initiatives. Kristen Stewart was interviewed by Marie Claire magazine at the Charcuterie & Bar in Atlanta’s Loews Hotel. Alec Baldwin went on to star in 2014’s Still Alice with Twilight star, Kristen Stewart. Bacon starred in She’s Having a Baby with Alec Baldwin. Here’s a fun fact: I bet you didn’t know that Kevin Bacon uses revenue management systems. This theory even evolved into a spin-off parlor game connecting Hollywood actor, Kevin Bacon, with any other conceivable celebrity. In its earliest word-of-mouth adaptation, this theory might have sounded something like: “I know that guy – he is my sister’s boyfriend’s mom’s hairdresser’s dog groomer.” Haven’t you ever tried mentally connecting those dots before? Six degrees of separation is a long-standing theory of Frigyes Karinthy that suggests that everyone is six relationships (or less) away from another person in the world.
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